Employer branding isn’t just a slick logo or a clever marketing strategy; it's a
powerful force, connecting your values, strategies and policies with your people.
It’s what you stand for, how the world sees your business and the amazing
experience you create for customers, clients and employees alike. Happy
employees will go the extra mile for you - and your clients - and profits increase.
Neglect your employer brand and you risk people feeling negatively about your
business, which can lead to plummeting morale, reduced productivity and low
client satisfaction.
Ready to build a powerful employer brand? Let’s dive in...
Define your Employee Value Proposition
Show off what makes your business unique, your vision for the future and why people should join - and stay with you.
Know your internal brand
Host focus groups and run regular pulse surveys to find out how your teams really feel about you and
your brand - then take action!
Stay aligned - Your employer brand should mirror your values, strategies and daily
operations. Make sure everything matches up perfectly.
Highlight your CSR efforts
Showcase your commitment to social and environmental causes. A strong CSR reputation attracts top talent who care about ethics.
Encourage advocacy
Turn your teams into brand ambassadors! Encourage them to share positive experiences, represent your company at events and help refer new talent.
Discover how to build a winning employer brand that inspires your teams and
delights your clients by downloading our latest guide today!
Are you up to speed on the latest workplace buzzwords? A study by an employee
recognition platform, Rippl, has revealed a new set of viral phrases shaking up the modern
workplace.
Like ‘office peacocking’, when employers spruce up their offices to lure employees back
post-pandemic.
Keeping up with these expressions isn't just about staying current —it's about shaping
workplace culture, understanding employee experience and expectations and engaging
with critical topics. But the debate is on, do these phrases sensationalise every day work
issues? Or do they actually highlight real trends?
For more advice and insights download the whole October Newsletter here :
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